WESGRO’S HALAL TRADE MISSION TO SENEGAL
PLEASE JOIN US AND OTHER HIGH PROFILED BUSINESS LEADERS AND KEY INFLUENCERS AT WESGRO’S HALAL TRADE MISSION TO SENGAL.
Wesgro Trade is leading a Halal Outward Selling Mission (OSM) from 20-27 July 2018. Wesgro will be accompanied by 6 companies, 5 of which are funded through the Halal programme of advancing and growing the Western Cape’s share of the global halal market.
Initial market intelligence of Senegal, indicates that the key products identified for exporting include: Agro-processing, cosmetics and confectionary.
This mission is aimed at generating business opportunities for Western Cape companies, wanting to establish a foothold into the Senegalese Halal market, as well as branding the Western Cape as a halal destination that displays a high quality of international manufacturing and certification standards.
92 percent of the Senegal’s 16 million people is estimated to be Muslim, making it a market of over 13 million Halal consumers. Islam is the predominant religion in Senegal and has had a presence in the country since the 11th century.
In addition, Senegal is one of the founding members of the Economic Community of West African States and of UEMOA which was established to promote economic integration among countries that share the CFA franc, as a common currency. UEMOA group of countries are predominantly Muslims/Halal products consumers. These include Benin, Burkina Faso, Côte d’Ivoire, Mali, Niger, Senegal and Togo. All these markets are accessible from Senegal duty free, making the region a bigger market for Halal products and Senegal, a hub for distribution of products into the region.
Senegal is a stable and increasingly prosperous country on the West Coast of Africa. The country’s economy is largely based on agriculture and the industries that this supports, although it is moving toward a more diverse economy, based on mining, energy, tourism, manufacturing and services. Senegal is a key conduit for trade into landlocked parts of the region, and has also assumed more regional importance as businesses have shifted there, as a result of instability in neighbouring countries of the Western African francophone region. However, the country still relies on imported foodstuffs to meet demand, largely as a result of erratic climatic conditions.
List of companies participating in the mission:
- The Walker Bay Spice – Spices
- Fresh Soil Products (Pty) Ltd – Agribusiness
- HQ Foods – Condiments
- CS Cape Town Lab (Pty) Ltd Coffee, Roiboos capsules & non-alcoholic Beverage
- Distrimex – Agri-business – Fruits
- Orbit Africa Trading (Pty) Ltd – Agri-business, Food & beverages, FMCG
- Fair Golden – Fruit
- All Choice – Fruit